B&R is a global automation technology leader headquartered in Eggelsberg, Austria, founded in 1979 by Mr. Erwin Bernecker and Mr. Josef Rainer. Here is a detailed introduction to the brand:

1、 Brand background and global layout
Development history: Since its establishment, B&R has always adhered to the belief of innovation and led the trend of technological development. After more than 30 years of development, the company has established 162 branch offices in 68 countries worldwide, building a huge global service network.
Global layout: B&R’s branches are spread all over the world, including Europe, Asia, America, Africa and other regions, providing timely and efficient technical support and services to global customers.
2、 Products and Services
Product range: Beijiale focuses on machine and factory control systems, HMI (Human Machine Interface), and motion control, providing scalable complete solutions and individual components. Its product range covers everything needed for mechanical and equipment manufacturing, including industrial PCs, panel PCs, I/O systems, machine vision solutions, safety technology, motion control components, and more.
Service philosophy: Beijiale focuses on providing customers with comprehensive support from pre-sales consultation, solution design to project implementation and after-sales service. Its well-trained team can provide users with complete technical services from project construction to application implementation, and is responsible for tailoring technical training for customers.
3、 Industry Applications and Solutions
In the field of mechanical automation, B&R’s products and solutions have been widely used in industries such as packaging, printing, plastics, textiles, food and beverage, machine tools, semiconductors, and pharmaceuticals. The company provides industry application integration, technical support, and training services to local OEM manufacturers, helping customers shorten the “Time to Market” (product launch time), reduce costs, and enhance overall performance and competitiveness.
In the field of process automation, in industries such as power, metallurgy, municipal, transportation, petroleum, chemical, and cement, B&R has won the trust of customers with its flexible architecture design, open system platform, good communication connectivity, convenient configuration, easy maintenance, and high system reliability. The company provides an efficient system software and hardware platform for integrated control, energy optimization, and comprehensive management.
Customized solutions: B&R can provide customized automation solutions according to the specific needs of customers. Whether it is industry-specific solutions or customized applications, Begale can meet customer needs through its extensive product line and technological strength.